Final Project

Description of the Brief:

For final project we had to choose a problem in South Africa and explore and find a creative way to solve it.

The problem I identified was that: South Africans are not motivated to act responsibly or to be the responsible citizens they believe they are.

My proposed solution was an awareness campaign intended to spark conversation amongst Gen Z, encouraging them to discover what responsible citizenship means to them, as it is a complex multi-faceted concept, hopefully causing them to inspire each other to live up to the banner of responsible citizenship and to be accountable to one another.